Billboard.ly is a project of Dotcom Ventures, a Dubai-based holding company with a proven track record of founding and supporting potential start-ups and new businesses. The leadership team comprises members with a broad range of skills and expertise in business planning, business development, information technology, software development, the LED lighting industry, marketing and advertising.

Billboard.ly aims to broaden its range of services to the digital advertising industry, harnessing contemporary technologies such as cryptography, fintech, blockchain, and artificial intelligence in a unique and inspiring offer. The leadership team’s vision is to open up an opportunity for people everywhere to gain ownership of digital billboards via micro-lending and thus generating lucrative gains on the amount they have lent.